UI/UX Design, sustainability App
Fair Bear
A place to explore, share and exchange about sustainability and to develop and track your individual sustainable life style
Team
Solo Project
Category
UI/UX Design
User Group
People who wish to live more sustainably
Problem
People are overwhelmed with the climate crisis and become paralyzed
Many people wish to change something about the evolving environmental problems but are overwhelmed by the sheer hopelessness. The impact of one small person seems insignificant. But the truth is, people as a whole can have a big impact on the problem but without a sense of community it’s hard to see.
Challenge
Many people don't know how to integrate sustainability into their everyday life
People live different lifestyles and have different wants, needs and personality traits. Thus, a vegan diet or the use of public transport might work for one but not another. But there’s many things one can do to move towards a more sustainable life. And even if it’s just a small contribution, it sets the movements towards change in motion.
Solution
An app where people can explore their personal journey to a more sustainable lifestyle
The aim of Fair Bair is to provide a comprehensive and viable set of tools to develop a more sustainable life style. The core concept of the app to is build around every users personal needs. Dividing sustainability into different categories helps the users to explore and develop their individual impact on sustainability issues. The app shall create a space to exchange and learn about sustainability and thus visualize a positive future and empower the people inside the community.
Holistic Design
Impact
What sets Fair Bear apart from similar products is it’s holistic approach. The separation of sustainability measures into different categories makes it possible to meet the needs of a variety of users and helps them set achievable goals.
Holistic Design
Process
To develop the concept for this project a thorough research was carried out in four different areas to inform the strategy. Some of the phenomena that were examined were:
- the tragedy of the commons
- cognitive dissonance
- Social change
Methods like personas, player types and different types of game mechanics were intentionally implemented into the user experience of the app to address these challenges.
